By Victoria E. Dye
All Aboard for Santa Fe specializes in the AT&SF's advertising efforts to focus on Santa Fe as a great tourism vacation spot. the corporate advertised the healthy advantages of the area's dry wasteland air, a powerful promoting element for jap city-dwelling tuberculosis victims. AT&SF additionally joined forces with the Fred Harvey corporation, proprietor of various inns and eating places alongside the rail line, to advertise Santa Fe. jointly, they constructed fabrics emphasizing Santa Fe's Indian and Hispanic cultures, selling artists from the area's artwork colonies, and created the Indian Detours sightseeing tours.
All Aboard for Santa Fe is a accomplished examine of AT&SF's early involvement within the institution of western tourism and the mystique of Santa Fe.
ABOUT THE CONTRIBUTORS
Victoria E. Dye, a local New Mexican, spent her youth exploring the Southwest along with her relatives. After operating for over a decade in New Mexico's tourism undefined, Dye moved to California to accomplish a level in heritage on the college of California, Davis, and a master's measure in heritage at California kingdom college, Sacramento. Dye at present is living within the Davis area.
"A really nice addition to the literature describing the influence of the arrival of the railroads to New Mexico and the West." -- neighbors of the Cumbres and Toltec Scenic Railroad, Inc.
"[This is] a major old research of ways the selling efforts of the AT&SF impacted town of Santa Fe and the encircling area. It indicates one element of railroad historical past that has frequently been ignored yet which had an important influence. scholars of the Santa Fe Railroad and the sector will get pleasure from it, as will all who realize that railroads are usually greater than trains and tracks." -- nationwide Railway Bulletin
"A well illustrated and obviously written examine the evolution of a sleepy, distant village to stylish heart for the humanities, advantageous eating, golfing and skiing." -- Santa Fe New Mexican, NM
"This is a vital learn of the stimulation and development of tourism within the region." -- Wagon Tracks
"This historical past of railway merchandising within the Southwest from 1890-1930s might concentrate on the Atchison, Topeka and Santa Fe Railway, yet its advertising classes are a must-read for an individual working a railroad this day. . All Aboard for Santa Fe sticks out from different AT&SF histories since it so completely investigates how the railway promoted Santa Fe from the overdue 1800s to the start of WWII." -- precise West
Read Online or Download All Aboard for Santa Fe: Railway Promotion of the Southwest, 1890s to 1930s PDF
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Additional info for All Aboard for Santa Fe: Railway Promotion of the Southwest, 1890s to 1930s
All Aboard for Santa Fe: Railway Promotion of the Southwest, 1890s to 1930s by Victoria E. Dye